Marc Diez

Marc Diez Guasch, Co-Founder and Managing Partner of Celestic
Marc Diez Guasch — Co-Founder & Managing Partner, Celestic25.20° N · 55.27° E
Co-Founder & Managing Partner · Celestic

Engineering better ways to grow businesses.

Dubai · Working globallyDubai UTC+4Scroll
Marc Diez Guasch

I build AI-powered systems that turn cold outreach into qualified B2B clients — with a human touch.

Entrepreneur & software engineerBorn in BarcelonaBased in Dubai
Celestic, in numbers
60+

B2B companies served

4.9/5

Average client rating

5–10+

Qualified clients a month

9/10

Clients based in the US

Source: celestic.io

The Celestic engine

From a cold list to a qualified client.

  1. 01
    Research

    AI reads every lead’s website and LinkedIn before a single email goes out.

  2. 02
    Personalize

    Every opener is written for one person. No template can fake it.

  3. 03
    Launch

    Dedicated domains, warm-up and daily management, in the client’s brand.

  4. 04
    Qualify

    Clients only pay when a real, ICP-matching lead shows interest.

Explore Celestic ↗
Celestic · OutboundResearch → Qualify

Illustrative example with a fictional lead.

Relevance over volume.

Personalization over spam.

The path

Five chapters. One thread: building.

01 — 05
01 — E-commerce

Learning business by selling.

Bernat and I started with online stores and learned digital marketing by doing: more than 20,000 orders shipped. Then a logistics crisis forced us to refund over 200 — and taught us that growth without operations is dangerous.

02 — Software

Technology for real problems.

Before generative AI went mainstream we were already shipping: a Shopify app that answered order questions by itself, and Tok Reviews, which brought TikTok video reviews into online stores.

03 — Hustline Media

From marketing to meetings.

Our marketing agency taught us something unexpected: we were better at booking meetings for ourselves than at anything else. Demand saturated us within months, so we pivoted to pure lead generation.

04 — Personalized video

Personalization before AI.

One recorded pitch, automatically adapted to show each prospect’s own website. Every company got a video made just for them — and the replies proved what real personalization can do.

05 — Celestic

Our growth engine, for others.

We turned the systems that filled our own calendar into a managed service. Today we run international campaigns for B2B companies — in the US, Switzerland, the Netherlands, Australia, the UAE and Spain, among others — with the US as our home market.

Family first

Built with my brother.

Marc Diez
Marc DiezCo-Founder
Bernat Diez, Co-Founder of Celestic
Bernat Diez ↗Co-Founder

From our first online store to Celestic, Bernat and I have built everything side by side. Being family doesn’t make us less professional — it makes us a stronger team: complete trust, the same values, and someone who carries the weight when you can’t.

Before being partners, we’re brothers. That always comes first.
How I think
Beyond business

A life bigger than work.

Marc Diez on a terrace in Dubai at night, with the city skyline behind him
Local time · GST UTC+4
GSTDXB

Barcelona → Dubai

Born in Barcelona. Moving to Dubai was about taking Celestic to the next level: more clients, a bigger stage, and a city where the world’s most ambitious people are building right now.

Marc Diez’s laptop and an iced coffee on a café table, with a white Porsche behind the glass
Beyond business

Office: anywhere

A laptop, a coffee and a good view. Celestic runs from wherever I am.

AI & technology

Testing new models, agents and tools is also a hobby.

Health & longevity

Nothing makes sense without health first. Strength training, sleep and discipline — and the intersection of health and technology, which fascinates me.

Marc Diez looking out over rice terraces in Indonesia

Travel log 2026

Every country is a different way of seeing the world. Some better, some worse — all of them open your mind.

MYMalaysiaVNVietnamAEUAEESSpainIDIndonesiaTRTurkeyTHThailand

Family

Loyalty, reciprocity and being there for those who matter.

Man’s Search for Meaning

Viktor E. Frankl

On meaning, resilience and choosing how to respond.

Inspired by

Elon Musk

Ambition, and the nerve to start from zero again when he could have retired. He warned about AI risk a decade before it was fashionable.

Bryan Johnson

Proof you can build businesses without trading away your health — with a goal bigger than himself: longer, healthier lives for everyone.

FAQ

Quick answers.

Who is Marc Diez Guasch?

An entrepreneur and software engineer from Barcelona, Co-Founder and Managing Partner of Celestic, based in Dubai.

What does Marc Diez do?

He applies software engineering, AI and automation to B2B growth: Celestic books qualified sales meetings for companies, mainly in the US.

Who founded Celestic?

Brothers Marc Diez Guasch and Bernat Diez.

What is Celestic?

A fully managed B2B outbound lead generation company based in Dubai, working mainly with companies in the United States.

Where is Marc Diez from?

Barcelona, Spain. He now lives and works in Dubai, United Arab Emirates.

What is Marc's background?

He studied Computer Engineering at Universitat Rovira i Virgili and holds the CompTIA Security+ certification.

How did he start?

With e-commerce alongside his brother Bernat, then software products, the Hustline Media agency, and finally Celestic.

What interests him outside work?

Family, AI, health and longevity, training, travel, and different cultures.

How to connect?

By email at marc@marcdiez.me, through LinkedIn, or via Celestic’s website.

Contact

Let’s build what’s next.

LinkedIn ↗

Email is the most direct way to reach Marc; LinkedIn works too. For Celestic, book a free 15-minute call on celestic.io.