Saw {{products}}the new carrier portal on Northwind’s site — and as {{job_title}}VP of Sales, you’re probably the one chasing {{pain_point}}slow onboarding for new accounts.
We help {{industry}}logistics software teams book qualified demos every week. Worth a quick look?
Campaign live
Dedicated domainsReady
Inbox warm-upComplete
AI researchLive
Daily managementOn
Inbox1 new
DR
Daniel Reyes
Re: Daniel, faster carrier onboarding
Sounds relevant. Are you free Tuesday at 10 for a quick call?
now
✓ Qualified lead · ICP match
Illustrative example with a fictional lead.
Relevanceovervolume.
Personalizationoverspam.
The path
Fivechapters.Onethread:building.
01 — 05
01
01 — E-commerce
Learning business by selling.
Bernat and I started with online stores and learned digital marketing by doing: more than 20,000 orders shipped. Then a logistics crisis forced us to refund over 200 — and taught us that growth without operations is dangerous.
02
02 — Software
Technology for real problems.
Before generative AI went mainstream we were already shipping: a Shopify app that answered order questions by itself, and Tok Reviews, which brought TikTok video reviews into online stores.
03
03 — Hustline Media
From marketing to meetings.
Our marketing agency taught us something unexpected: we were better at booking meetings for ourselves than at anything else. Demand saturated us within months, so we pivoted to pure lead generation.
04
04 — Personalized video
Personalization before AI.
One recorded pitch, automatically adapted to show each prospect’s own website. Every company got a video made just for them — and the replies proved what real personalization can do.
05
05 — Celestic
Our growth engine, for others.
We turned the systems that filled our own calendar into a managed service. Today we run international campaigns for B2B companies — in the US, Switzerland, the Netherlands, Australia, the UAE and Spain, among others — with the US as our home market.
From our first online store to Celestic, Bernat and I have built everything side by side. Being family doesn’t make us less professional — it makes us a stronger team: complete trust, the same values, and someone who carries the weight when you can’t.
Before being partners, we’re brothers. That always comes first.
How I think
Engineering first
AI as a tool, not a buzzword
Relevance over volume
Never stop learning
Build, test, improve
People before everything
Engineering firstAI as a tool, not a buzzwordRelevance over volumeNever stop learningBuild, test, improvePeople before everythingEngineering firstAI as a tool, not a buzzwordRelevance over volumeNever stop learningBuild, test, improvePeople before everything
Engineering firstAI as a tool, not a buzzwordRelevance over volumeNever stop learningBuild, test, improvePeople before everythingEngineering firstAI as a tool, not a buzzwordRelevance over volumeNever stop learningBuild, test, improvePeople before everything
Beyond business
Alifebiggerthanwork.
Local time · GST UTC+4
GSTDXB
Barcelona → Dubai
Born in Barcelona. Moving to Dubai was about taking Celestic to the next level: more clients, a bigger stage, and a city where the world’s most ambitious people are building right now.
Beyond business
Office: anywhere
A laptop, a coffee and a good view. Celestic runs from wherever I am.
AI & technology
Testing new models, agents and tools is also a hobby.
Health & longevity
Nothing makes sense without health first. Strength training, sleep and discipline — and the intersection of health and technology, which fascinates me.
Travel log 2026
Every country is a different way of seeing the world. Some better, some worse — all of them open your mind.